Imperfect Marketing
Imperfect Marketing
Latest Episodes
Is PR the Same as Marketing? Here's the Real Difference
PR and marketing may work together, but they are not the same thing.In this episode of Imperfect Marketing, Kendra Corman talks with PR expert Lauren Cockerell about what public relations actually does for a business, how it dif...
How Do You Find Out What Your Customers Really Buy?
Are you marketing what you want to sell, or what your customers actually value?In this episode of Imperfect Marketing, Kendra Corman talks with twin sisters Jillian Reece and Jordan Truster, founders of Lovely Loops, about how lis...
Why Is Your Business Profitable but Always Short on Cash?
Your profit and loss statement says the business is doing well, so why does it feel like there is never enough cash available?In this episode of Imperfect Marketing, Kendra Corman talks with Emily Bowie, partner at Thorne Adviso...
Define "Done" Before You Touch Anything
What if the biggest reason your projects stall isn't because people lack motivation, but because they don't know what success actually looks like?In this episode of Imperfect Marketing, Kendra Corman shares one of the simplest, ye...
Can AI Replace Your Marketing Team or Just Assist It?
Can AI really run your Google Ads campaigns without a human ever logging in? And if it can, does that mean marketing knowledge is becoming optional?If you're enjoying the show, follow or subscribe wherever you're listening. It helps more...